Privacy Policy

SUNDOWN FIGHTS INC.

Last Updated: January 5, 2026

SUNDOWN FIGHTS INC. ("Company," "SUNDOWN," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our live events, websites, livestreams, merchandise sales, and related digital services (collectively, the "Services").

This Privacy Policy applies to information collected online and offline, including through event attendance, ticketing, livestream access, merchandise purchases, and interactions with our websites and platforms.

If you have questions about this Privacy Policy, please contact us at: hq@sundownintl.com

1. Consent

By accessing or using our Services, purchasing or accepting tickets (including complimentary admission), attending events, accessing livestreams, or purchasing merchandise, you consent to this Privacy Policy and agree to its terms.

If you do not agree, please do not use the Services.

2. Information We Collect

a. Personal Information You Provide

We may collect personal information you voluntarily provide, including:

Name
Email address
Phone number
Billing and shipping address
Payment information (processed by third-party payment processors)
Account registration details
Customer support communications

b. Event, Media & Likeness Information

When you attend a SUNDOWN event, we may collect:

Photographs
Video recordings
Audio recordings
Livestream footage
Your likeness, image, voice, and appearance

This may occur via professional crews, venue cameras, livestreams, or incidental capture.

c. Livestream & Digital Content Data

If you access livestreams or digital content, we may collect:

Login credentials
Viewing activity
Device and connection data
Purchase and access history

d. Merchandise & Commerce Information

When you purchase merchandise, we may collect:

Order history
Shipping information
Transaction records
Customer service inquiries

e. Automatically Collected Information (Log Files & Analytics)

Like many websites, we collect information automatically, including:

IP address
Browser type
Internet Service Provider (ISP)
Date and time stamps
Referring/exit pages
Device identifiers
Clickstream data

This data is used for analytics, security, fraud prevention, and service optimization.

3. How We Use Your Information

We use collected information to:

Operate, manage, and deliver events and Services
Process ticketing, livestream, and merchandise transactions
Communicate event updates and operational information
Produce, distribute, and promote media content
Improve and personalize our Services
Develop new events, products, and offerings
Send marketing and promotional communications (where permitted)
Prevent fraud and ensure security
Comply with legal and regulatory obligations

4. Media, Filming & Likeness Use (Important)

By attending a SUNDOWN event or participating in our Services, you acknowledge and agree that:

You may be photographed, filmed, livestreamed, or recorded
Your likeness, image, voice, and appearance may be used worldwide, in perpetuity
Such use may be for commercial, promotional, editorial, documentary, educational, or archival purposes
No compensation, approval, or notice is required

This use is governed by our Terms & Conditions and applies globally.

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

Remember user preferences
Analyze traffic and usage
Improve functionality
Support advertising and marketing efforts

You may disable cookies through your browser settings, though some features may not function properly.

6. Advertising & Third-Party Partners

We may work with third-party advertising partners who use cookies, JavaScript, or web beacons to deliver and measure advertisements.

SUNDOWN does not control these third-party cookies. Please review their respective privacy policies for opt-out instructions.

7. Sharing of Information

We may share information with:

Ticketing platforms
Payment processors
Livestream and broadcast partners
Merchandise fulfillment providers
Marketing and analytics vendors
Venues, security, and production partners
Legal, regulatory, or law enforcement authorities when required

We do not sell personal information for monetary consideration.

8. International & Global Use

SUNDOWN operates globally. Your information may be:

Collected in one country
Stored or processed in another
Accessed by service providers worldwide

By using the Services, you consent to the transfer of information across borders, including to the United States, where data protection laws may differ from your jurisdiction.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is 100% secure, and we cannot guarantee absolute security.

10. CCPA Privacy Rights (California)

California residents have the right to:

Request disclosure of collected personal data
Request deletion of personal data
Opt out of the sale of personal data (we do not sell personal data)

Requests may be submitted to hq@sundownintl.com.

We will respond within the timeframe required by law.

11. GDPR Data Protection Rights (EU / UK)

If you are located in the EU or UK, you have the right to:

Access your data
Correct inaccurate data
Request erasure (subject to legal limits)
Restrict or object to processing
Request data portability

Requests may be submitted to hq@sundownintl.com.

We will respond within one month, as required by law.

12. Children's Information

SUNDOWN does not knowingly collect personal information from children under the age of 13.

If you believe a child has provided personal information, please contact us immediately and we will promptly remove it.

13. Changes to This Policy

We may update this Privacy Policy at any time. Changes become effective upon posting. Continued use of the Services constitutes acceptance of the revised policy.

14. Contact Us

For privacy-related questions or requests, contact:

hq@sundownintl.com